![]() Rates are to some extent moderated and adjusted by Linden Lab, though SL's terms of service stipulate that the currency can't be redeemable for value from Linden Lab itself. The exchange rate fluctuates around the region of L$300 to $1 at the end of the first week in January 2007, the Linden currency market (the Lindex) closed at 269.8. dollars to buy Linden dollars (in case there was something you wanted to purchase for use inside SL), if you earn Linden dollars you can cash them in for U.S. In other words, not only can you spend U.S. They're certainly the currency within Second Life, but Linden Dollars (L$) can be bought and sold - for "first-world" currency - at several online exchanges. ![]() So what happened? Three things: barrier to entry (though there is a free trial version of The Sims Online monthly membership is $10), open-ended play and (again) ownership of virtual creations.Īnd so Linden Dollars are the play money in this play world? Most observers perceived SL to be at a competitive disadvantage, since The Sims had a remarkable lead in name recognition. Irony alert: Second Life was launched in 2003, not long after the release of The Sims Online - a MMORPG (massively multiplayer online role-playing game) version of the popular title. The Sims titles are, of course, some of the most successful of all time. ![]() As we mentioned, SL is a bit like The Sims, in that the point of the exercise is simply to create and interact there's no game and no goal. And don't underestimate the pull for many people of simply gathering. ![]()
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